KIND Snacks is a healthy snack brand aspiring to bring more kindness to the world. I've worked on the KIND project team at Barrel to help expand and grow KIND's online presence.
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Case Study: The KIND Store
Problem: Redesign the store landing and product display page to improve usability and purchase flow.
Solution: Clearly showcase KIND's distinct product lines and provide customers with easy to use product filtering to quickly find the snack they crave.
My Role: Research, UX Design, Content Strategy, Usability Testing
Brooklyn Gin is an independent distilling company that handcrafts small batches of gin using traditional methods and fresh ingredients. I worked to architect and design a clean and minimalist marketing website to help bring the story of the gin to life.
My Role: UX Design, Visual Design, Content Strategy
Integral Ad Science helps online media buyers and sellers assess the value of every ad opportunity. Their proprietary technology analyzes ads and ad placements across a variety of channels and screens, allowing their clients to make informed decisions that maximize ROI.
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Case Study: IntegralAds.com
Problem: Redesign a marketing website that allows potential customers to easily and clearly understand Integral’s offerings.
Solution: Build a modular CMS and design system that provides the Integral team the flexibility to adjust page layouts according to content needs.
For more insights into a modular approach to web design, check out my post: On Creating Sustainable Websites
My Role: UX Design, Content Strategy
Bike New York is a nonprofit best known for its Five Boro Bike Tour, which attracts thousands of cyclists from around the world. Its mission: empower more New Yorkers to grab life by the handlebars. As part of the Bike New York project team at Barrel, and in partnership with Pentagram, I worked on the marketing website redesign.
For an in-depth look into process, check out the post I wrote for the Barrel Blog: Building the New Bike.NYC
My Role: Web Design Consulting, UX Design, Content Strategy
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Jacob’s Pillow Dance Interactive is an ever-growing collection of dance videos filmed at the Jacob’s Pillow Festival. With hundreds of performance videos dating back to the 1930s, the website redesign focused on creating an immersive experience while allowing for intuitive navigation and browsing. The build also includes an interactive quiz to test your dance knowledge.
My Role: UX Design, Content Strategy
Sustain Natural is a brand of sustainably-produced, fair trade condoms and natural, organic lubricants. Fueled by a passionate team hoping to make the world a better place, their mission is to help people connect the dots between consumer products and global issues such as hunger, healthcare, poverty, and climate change.
My Role: UX Design, Content Strategy
