Bike New York is a nonprofit best known for its Five Boro Bike Tour, which attracts thousands of cyclists from around the world. Its mission: empower more New Yorkers to grab life by the handlebars. As part of the Bike New York project team at Barrel, and in partnership with Pentagram, I worked on the marketing website redesign.

For an in-depth look into process, check out the post I wrote for the Barrel Blog: Building the New Bike.NYC

My Role: Web Design Consulting, UX Design, Content Strategy

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